Survey Reports Mar. 12, 2008

Awareness of Iraq War Fatalities Plummets

Summary of Findings What’s Your News IQ? Take the LatestQuiz Public awareness of the number of American military fatalities in Iraq has declined sharply since last August. Today, just 28% of adults are able to say that approximately 4,000 Americans have died in the Iraq war. As of March 10, the Department of Defense had […]

Weekly News Interest Index Mar. 6, 2008

Just 28% Say Media Going Easy on Obama

Summary of Findings As is often the case, voters say they would like to see more coverage of the candidates’ positions on the issues and less coverage of which candidate is leading in the latest polls. More than three-quarters of the public (78%) would like to see more coverage of the candidates’ positions on domestic […]

Survey Reports Mar. 6, 2008

Public Sends Mixed Signals on Energy Policy

Summary of Findings At a time of rising energy prices, the public continues to be conflicted in its overall approach toward energy and the environment. A majority of Americans say that developing new sources of energy, rather than protecting the environment, is the more important priority for the country. However, when asked specifically about energy […]

Commentary Mar. 3, 2008

Getting to Know Them

If they turn out to be their party’s nominees, both Barack Obama and John McCain need to educate voters about themselves in some pretty basic, and challenging, ways. The Democratic candidate has to give voters a better sense of what he stands for, and the Republican candidate has to assure members of his own party […]

Survey Reports Feb. 28, 2008

Obama Has The Lead, But Potential Problems Too

Summary of Findings Barack Obama is riding high as the March 4 primaries approach. Obama has moved out to a broad-based advantage over Hillary Clinton in the national Democratic primary contest and holds a 50%-43% lead over John McCain in a general election matchup. However, the survey results point to several potential hazards for Obama. […]

Weekly News Interest Index Feb. 27, 2008

NY Times’ McCain Story Draws Public Interest – And Disapproval

Summary of Findings An overwhelming majority of Americans (81%) are aware of news reports that John McCain may have had an improper relationship with a female lobbyist several years ago. About half (48%) of the public has heard a lot about this story, which first appeared in the New York Times late last week. Another […]

Commentary Feb. 25, 2008

In November, Will Age Matter?

As John McCain comes ever closer to securing the Republican nomination, his age has remained notably absent as a campaign issue. So far it has attracted so little attention that the network exit pollsters have not included even one question on the subject in 23 state surveys – an extraordinary occurrence given that Senator McCain […]

Weekly News Interest Index Feb. 21, 2008

Campaign Seen as Less Negative than 2004 Contest

Summary of Findings The public remains highly engaged in the presidential campaign, and strong majorities say the campaign is important, easy to follow, interesting and informative. The public’s only major complaint about the campaign is its length: 57% say it is too long, while 40% disagree. However, campaign fatigue has not increased in recent months. […]

Survey Reports Feb. 14, 2008

Economic Discontent Deepens as Inflation Concerns Rise

Summary of Findings Public views of the U.S. economy, already quite negative, have plummeted since January. Just 17% currently rate the nation’s economy as excellent or good, down from 26% last month. The percentage of Americans rating the economy as “poor” has increased even more dramatically, from 28% to 45% in one month. Moreover, there […]

Weekly News Interest Index Feb. 13, 2008

Obama Inspiring But Inexperienced, Clinton Prepared to Lead But “Hard To Like”

Summary of Findings Barack Obama is seen by most Democrats as inspiring and as most likely to bring about change. Hillary Clinton is widely viewed as prepared to lead the country, but also hard to like. These are some of the major themes in campaign news coverage — identified by the Project for Excellence in […]

Commentary Feb. 11, 2008

Young Voters in 2008 Presidential Primaries

A great deal of attention on Super Tuesday was focused on young voters, especially in the Democratic contests. Pew polling over the past few years has shown that young voters are trending Democratic and constitute an important constituency for the party. Currently, a clear majority of registered voters ages 18-29 say they are Democrats or […]

Commentary Feb. 8, 2008

Patterns of Distinction

In terms of the numbers, Super Tuesday was as much a national election as it was the sum of individual contests in 24 states. While significant variations emerged in voting patterns from state to state, similarities outweighed differences. In both political parties, distinct patterns shaped the outcomes from coast to coast, and they provide some […]

Commentary Feb. 7, 2008

Many Democrats Say Media Tougher on Clinton than Obama

Weekly News Interest Index Feb. 7, 2008

Public Sees Candidates Focusing on Economy

Summary of Findings Public interest in economic news remained high last week as 40% of Americans followed news about the condition of the U.S. economy very closely. Nearly one-in-four Americans (23%) listed the economy as the single news story they were following more closely than any other, placing it second only to the presidential campaign. […]

Commentary Feb. 6, 2008

Where Men and Women Differ in Following the News

A look at the public’s news interests over the past year shows continuing differences between women and men in the types of news stories that they follow very closely. Women consistently express more interest than men in stories about weather, health and safety, natural disasters and tabloid news. Men are more interested than women in […]

Survey Reports Feb. 3, 2008

McCain’s Support Soars, Democratic Race Tightens

Summary of Findings Barack Obama and John McCain have made significant gains in support as the field of candidates has narrowed in both parties. John McCain now leads 42%-22% over Mitt Romney among Republican voters nationally. Support for McCain is up 13 points since mid-January, and he currently draws about twice as much support as […]

Commentary Feb. 1, 2008

A Look at the Numbers

So far, the 2008 primaries and caucuses have been anything but predictable – comebacks, fallbacks, not to mention surprised pollsters. But a closer look reveals some common themes that have emerged, despite a still-forming consensus about nominees. read the full article at nytimes.com

Methodology Reports, Survey Reports Jan. 31, 2008

The Impact Of “Cell-Onlys” On Public Opinion Polling

Summary of Findings The proportion of Americans who rely solely on a cell phone for their telephone service continues to grow, as does the share who still have a landline phone but do most of their calling on their cell phone. With these changes, there is an increased concern that polls conducted only on landline […]

Weekly News Interest Index Jan. 30, 2008

Campaign and Economy Dominate News Interest

Summary of Findings The presidential campaign continued to dominate national news coverage last week, and the public remained highly engaged in the ongoing contest. Nearly 40% of the national newshole was devoted to the campaign, and 36% of the public listed the campaign as the single news story they were following more closely than any […]

Commentary Jan. 30, 2008

Global Warming Falls Still Farther on Republicans’ Policy Agenda

Republicans have long viewed the issue of global warming as a relatively unimportant issue. But this year, Republicans’ concerns about global warming have fallen through the floor. Just 12% of Republicans say that “dealing with global warming” should be a top priority for President Bush and Congress, making it by far their lowest-ranking issue. Read […]