Commentary Dec. 13, 1994

Trade and the Public

Summary Polls consistently show the American public to be two-minded about trade.  But common wisdom is reversed on this issue.  Instead of being ideologically conservative and operationally liberal, the public is ideologically liberal about international trade — in favor of free trade in principal — and operationally conservative.  It complains that some jobs and products […]

Survey Reports Dec. 8, 1994

Public Expects GOP Miracles

Report Summary The GOP is riding high with the public in the after-glow of its big election victory. Most Americans (57%) are happy the Republicans won, approve of their plans and policies for the future (52%), and think party leaders will be successful in getting things done in Washington (62%).

Survey Reports Nov. 27, 1994

Public Gives Press “C” Grade For Campaign Coverage

Report Summary With few exceptions, American voters were not very pleased with the way the press covered the fall election campaign. Exit surveys, which questioned over 20,000 voters as they left the polling booth, found the media getting average or below average grades for its work on the midterm elections. Fewer than half of respondents […]

Survey Reports Nov. 6, 1994

GOP Leads Among Likely Voters, But Democrats Making Gains

Report Summary Going into the final days of the campaign, a nationwide Times Mirror survey finds the Republican party with about enough popular support to capture control of the House of Representatives, but not enough to guarantee such an outcome. Further, the trends observed in the survey suggest that the Democrats may narrow the margin […]

Survey Reports Oct. 28, 1994

Democrats Recover But GOP’s Turnout Edge Looms Large

Report Summary The latest nationwide Times Mirror Center voter survey reveals considerably more support for Democratic congressional candidates than just a few weeks ago. But the survey continues to show an unprecedented plurality of registered voters inclined to vote Republican. More importantly, as the election nears, it also finds the GOP with a sizeable lead […]

Survey Reports Oct. 13, 1994

Democratic Congressional Prospects Worsen

Report Summary A majority of Americans say they are inclined to vote for a Republican congressional candidate this fall. If they act on their intentions, it will be the first time in modern political history that the GOP carries the popular vote.

Survey Reports Sep. 21, 1994

The People, the Press & Politics

Report Summary Reflecting a dramatically changed environment in America and the world, the voter typology which Times Mirror created in 1987 has been modified to make it more responsive to the new values and attitudes that affect voter behavior in 1994. We present it as “The People, The Press and Politics: The New Political Landscape.” […]

Survey Reports Jul. 14, 1994

Gloomy Doctors and “Scared Public” Spurn Clinton Plan But Favor Reform Principles

Summary of Findings Over the past 12 months Americans and their physicians have been frightened by the health care reform debate, and have soured on the “Clinton plan”. But both the public and medical doctors continue to strongly support universal coverage as the core element of the changes they seek in the nation’s health care […]

Survey Reports May. 24, 1994

Technology in the American Household

Summary of Findings As the internet was in its earliest stages as a mass communication medium, the Times Mirror Center for the People & the Press undertook a major study investigating the ways in which new and old technology were being integrated into peoples’ lives. The study is based on a survey of 3,667 adults […]

Survey Reports May. 19, 1994

Public Tunes Out Recent News

Report Summary The American public has not absorbed the basic facts of many major news stories of recent months. While most Americans know that Nelson Mandela was elected in South Africa, and that Richard Nixon was the President forced to resign over Watergate, a new nationwide survey by the Times Mirror Center found the public […]

Survey Reports Apr. 6, 1994

Economic Recovery Has Little Impact on American Mood

Report Summary Despite signs of an economic turn around, Americans remain highly dissatisfied with the state of the nation, financially burdened and fearful about their futures. From an economic point of view, continued discontent with earning power of American jobs is inhibiting celebration of the economic recovery. From a political one, preoccupation with Whitewater is […]

Survey Reports Mar. 25, 1994

Whitewater Weighs Down Clinton in Public’s Eyes

Report Summary The Whitewater scandal is sapping public confidence in Bill Clinton. Almost as many Americans now disapprove, as approve of the way the President is handling his job, and there is a growing belief that the Whitewater case is disrupting the government’s ability to deal with major policy issues such as crime, healthcare reform, […]

Survey Reports Mar. 16, 1994

Mixed Message About Press Freedom on Both Sides of Atlantic

Report Summary In a comparative media survey across eight countries, the publics of North America and Western Europe credit the news media for its positive overall impact on their countries. Large majorities said the press helps their democracies and has a good influence on their societies — usually better than the influence of other institutions, […]

Survey Reports Feb. 4, 1994

TV Trials Captivate Public

Report Summary Melodramatic court trials carried on television recently have enjoyed huge audiences in the United States, a new nationwide Times Mirror survey found. Fully 43% of the American public have watched at least four of five of the most sensational trials aired on TV within the past few years. The survey also suggests that […]

Survey Reports Feb. 3, 1994

Public Sympathetic to Inman Charges

Report Summary While very few Americans followed news of Bobby Ray Inman’s abrupt withdrawal as nominee for secretary of defense, many agree with the criticisms he made of the press in explaining his departure from public life.