June 26, 2014

Beyond Red vs. Blue: The Political Typology

Key Facts from Pew Research’s Political Typology

Our latest Political Typology survey sorts American voters into cohesive groups based on their attitudes and values and provides a field guide for the constantly changing political landscape. Here are some key facts and shareable findings about these groups and their views of the nation. 

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Who are the political typology groups?

Steadfast Conservatives: Generally critical of government, especially social safety net programs, but also critical of big business and immigrants. Most are very socially conservative.

Business Conservatives: Overall, critical of government regulation and social-welfare spending, but not of big business. For the most part, moderate to liberal on social issues, with positive views toward immigrants.

Young Outsiders: Tend to be distrustful of government programs and fiscally conservative, but very liberal on social issues and not very religious.

Hard-Pressed Skeptics: Generally distrustful of government, except for social safety net spending. On average, low-income, anti-immigrant compared with other groups.

Next Generation Left: Generally positive feelings about government, but less so for social programs. Tend to be business-oriented and individualistic.

Faith and Family Left: By and large, highly religious, socially conservative, but strongly support social safety net and government action more broadly.

Solid Liberals: Overall, highly supportive of social programs, immigrants and government generally; very skeptical of business and markets. Consistently liberal on social issues, from homosexuality to environmental protection.

America’s Political Spectrum

The Parties’ Coalitions

The Groups in the Middle

Rifts on the Right

Rifts on the Left

Views of the Nation