Press Accuracy Rating Hits Two Decade Low
Public Evaluations of the News Media: 1985-2009
About the Survey
ABOUT THE SURVEYS
Results for this survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates International among a nationwide sample of 1,506 adults, 18 years of age or older, from July 22-26, 2009 (1,129 respondents were interviewed on a landline telephone, and 377 were interviewed on a cell phone, including 114 who had no landline telephone). Both the landline and cell phone samples were provided by Survey Sampling International. For detailed information about our survey methodology, see http://www.people-press.org/methodology/.
The combined landline and cell phone sample are weighted using an iterative technique that matches gender, age, education, race/ethnicity, region, and population density to parameters from the March 2008 Census Bureau’s Current Population Survey. The sample is also weighted to match current patterns of telephone status and relative usage of landline and cell phones (for those with both), based on extrapolations from the 2008 National Health Interview Survey. The weighting procedure also accounts for the fact that respondents with both landline and cell phones have a greater probability of being included in the sample.
The following table shows the error attributable to sampling that would be expected at the 95% level of confidence for different groups in the survey:
Results for the August 13-16 survey are based on telephone interviews among a nationwide sample of 1,002 adults, 18 years of age or older, conducted under the direction of ORC (Opinion Research Corporation). For results based on the total sample, one can say with 95% confidence that the error attributable to sampling is plus or minus 3.5 percentage points.
In addition to sampling error, one should bear in mind that question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of opinion polls, and that results based on subgroups will have larger margins of error.