October 1, 2008

Obama Boosts Leadership Image and Regains Lead Over McCain

Growing Concerns About Palin's Qualifications

About the Survey

Results for this survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates among a nationwide sample of 1,505 adults, 18 years of age or older, from September 27-29, 2008 (1,130 respondents were interviewed on a landline telephone, and 375 were interviewed on a cell phone, including 123 who had no landline telephone). Both the landline and cell phone samples were provided by Survey Sampling International.

The combined landline and cell phone data were weighted using demographic weighting parameters derived from the March 2007 Census Bureau’s Current Population Survey, along with an estimate of current patterns of telephone status in the U.S. derived from the 2007 National Health Interview Survey, using an iterative technique that simultaneously balances the distributions of all weighting parameters. The weighting procedure also accounted for the fact that respondents with both landline and cell phones had a greater probability of being included in the sample.

The following table shows the error attributable to sampling that would be expected at the 95% level of confidence for different groups in the survey:

Group Sample Size Plus or minus…
Total sample 1,505 3.0 percentage points
Registered voters 1,258 3.5 percentage points
Republican voters 372 6.0 percentage points
Democratic voters 460 5.5 percentage points
Independent voters 377 6.0 percentage points

In addition to sampling error, one should bear in mind that question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of opinion polls.

Cite this publication: “Obama Boosts Leadership Image and Regains Lead Over McCain.” Pew Research Center, Washington, D.C. (October 1, 2008) http://www.people-press.org/2008/10/01/obama-boosts-leadership-image-and-regains-lead-over-mccain/, accessed on July 23, 2014.