December 15, 2005

Wal-Mart a Good Place to Shop But Some Critics Too

Holiday Greeting Flap: Ho, Ho, Hum

About the Survey

Results for this survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates International among a nationwide sample of 1,502 adults, 18 years of age or older, from December 7-11, 2005. For results based on the total sample, one can say with 95% confidence that the error attributable to sampling is plus or minus 3 percentage points. For results based on form 1 (N=761) and form 2 (N=741) the sampling error is plus or minus 4 percentage points.

In addition to sampling error, one should bear in mind that question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of opinion polls.