August 4, 2002

News Media’s Improved Image Proves Short-Lived

About the Survey

Results for the July Media Update survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates among a nationwide sample of 1,365 adults, 18 years of age or older, during the period July 8-16, 2002. Based on the total sample, one can say with 95% confidence that the error attributable to sampling and other random effects is plus or minus 3 percentage points. For results based on either Form 1 (N=686) or Form 2 (N=679), the sampling error is plus or minus 4.5 percentage points.

Results for the Late July Supplement survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates among a nationwide sample of 995 adults, 18 years of age or older, during the period July 22-28, 2002. Based on the total sample, one can say with 95% confidence that the error attributable to sampling and other random effects is plus or minus 3.5 percentage points.

Results for the Believability survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates among a nationwide sample of 1,005 adults, 18 years of age or older, during the period May 6-16, 2002. Based on the total sample, one can say with 95% confidence that the error attributable to sampling and other random effects is plus or minus 3.5 percentage points.

In addition to sampling error, one should bear in mind that question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of opinion polls.