December 3, 2000

Internet Election News Audience Seeks Convenience, Familiar Names

Methodology

Results for the survey are based on telephone interviews conducted under the direction of Princeton Survey Research Associates among a nationwide sample of 8,378 adults, 18 years of age or older, during the period October 10 – November 26, 2000.

For results based on the total sample during October 10 – November 19 (N=7,426), one can say with 95% confidence that the error attributable to sampling and other random effects is plus or minus 1.5 percentage point. For results based on online users (N=4,186) during this period, the sampling error is plus or minus 2 percentage points. For results based on election news consumers (N=1,435) during this period, the sampling error is plus or minus 3 percentage points.

For results based on online users (N=2,876) during the period of October 10 – November 9, the sampling error is plus or minus 2 percentage points. For results based on election news consumers (N=841) during this period, the sampling error is plus or minus 4 percentage points.

For results based on all adults (N=3,234) during the period November 10-26, the sampling error is plus or minus 2 percentage points.