November 15, 1992

Voters Say ’Thumbs Up’ To Campaign, Process & Coverage

Campaign '92 Survey XIII

Report Summary

The American electorate feels better about itself and better about the campaign process than it did four years ago. A panel back post-mortem survey of voters conducted the weekend following the election found 77% of Americans thinking they learned enough during the campaign to make an informed choice between President George Bush, Governor Bill Clinton of Arkansas and Independent candidate Ross Perot. Only 59% held that view in a 1988 Times Mirror survey taken days after the Bush – Dukakis contest.